Etaprise Inc
Intelligence, in service of human ambition.
A global software company building AI-native products that give organisations the clarity, speed and confidence to do what they set out to do - without being held back by the systems meant to help them.
The company in short
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AI-native
Intelligence sits at the core of the architecture. It was never bolted on afterwards.
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NVIDIA Inception
Selected for the NVIDIA Inception Program.
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global
Customers and partners across continents, working in their own hours and their own languages.
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multi-product
A growing suite of intelligent software, not a single tool with a roadmap.
our story
We were founded on a conviction that most software asks too little of itself.
Ask anyone who runs an operation what slows them down and the answer is rarely the work itself. It is the software that was bought to make the work easier.
Most enterprise software was designed to win a procurement decision, not to serve the person who opens it on a Monday morning. Buyers were sold feature lists. Their teams got process, friction and a folder of workarounds.
We start somewhere else. We start with the person whose day the software shapes, and we treat AI as the foundation the product is built on rather than a feature added at the end to keep up.
That conviction decides every product we ship, every customer relationship we take on and every person we hire. The most important chapter of it is still ahead of us.
How the work happens
Gururaj Chatty, President Etaprise Inc
The measure of truly intelligent technology is not what it can do. It is what it enables people to become - bolder in their decisions, freer in their thinking, more certain in their direction.
Gururaj Chatty, President Etaprise Inc
what defines us
Five things that are true about this company.
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AI at the core of every product
Architecture, not an add-on module.
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Headquartered in Santa Clara, California
With a customer base that keeps growing outside it.
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Selected for the NVIDIA Inception Program
Working with the platform the field is being built on.
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A multi-product company
Expanding across new industries and new markets.
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Accountable to customer outcomes
Above everything else, including our own preferences.
our AI vision
AI is not the future we are preparing for. It is the present we are building with.
Most organisations are still at the surface of what this shift makes possible.
AI keeps being treated as a layer of automation laid over the process that already exists. It is closer to a chance to reimagine what an organisation is able to achieve at all.
In our products AI is the foundation: how the system reasons, how it learns, how it surfaces the right insight at the right moment, and how much of the cognitive load it carries so a person does not have to.
We are building toward every organisation having the kind of intelligent support that used to be the privilege of the largest.
Intelligence that anticipates
It identifies patterns across the whole picture and surfaces risk and opportunity before anyone has formed the question.
Intelligence that learns
It improves with every interaction, until it understands your context rather than a generic version of it.
Intelligence that empowers
It never replaces human judgement. It clears the ground so judgement can be used on what actually deserves it.
Intelligence that is trusted
Explainable, auditable and honest about its limits. A system that hides its reasoning has not earned a decision.
To build products so thoughtfully designed that using them feels like the obvious way to work.
Not the impressive way. Not the modern way. The obvious way, the one that makes going back to the old arrangement unthinkable.
Everything else follows from that: what we build, who we build it for, and what we decline to ship.
the mission, in five parts
What that commits us to.
- Why we existOrganisations deserve software that gives back more than it asks for.
- Who we build forThe person whose day the software shapes, before the person who signs for it.
- What drives product decisionsWhether it removes work from someone’s day, not whether it adds a line to a comparison sheet.
- How we measure successBy what our customers achieve once we are in place, not by what they agreed to.
- Where we are goingMore products, more industries, the same conviction underneath all of them.
values
Nine things we hold to when it would be easier not to.
Customer centricity
Every decision starts with the person on the other side of it. If a change makes our roadmap tidier and their day harder, it is not a change we make.
People at our centre
Technology is only worth building if it makes people more capable. We design for the human first and the system second, in that order, every time.
Integrity without exception
We do what we said we would do, especially when it costs us something. There is no situational version of this.
Dedication to the finish
Ninety percent done is not done. We stay with a problem until it is genuinely solved for the person who raised it, not until it is off our list.
Radical transparency
We say where things stand, including when they stand behind. Nobody should have to guess what is happening with their own project.
Relentless improvement
Today’s best work is next quarter’s baseline. We would rather be corrected early than confident and wrong.
Trust, earned every day
Trust is not a status you reach and keep. It is the result of the last thing you did, which is why the last thing matters so much.
Humility in everything
We are not the smartest people in our customers’ operations and we do not pretend to be. Listening is the shorter path to a good answer.
Outcomes over activity
Effort is not the product. What changed for the customer is the product. We report the second one.
how we work
Culture is what happens in the small moments, not the big statements.
We are a focused, intentional team. The structure is flat, decisions are made close to the work, and a title carries less weight here than a clear argument does.
Candour is expected. Disagreement in the room is cheaper than doubt afterwards. Everyone stays close to the customer, whatever their role, because the further you sit from that conversation the worse your decisions get.
We come from different countries, disciplines and backgrounds. We are headquartered in Santa Clara, California, and we work with customers and colleagues well beyond it.
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Say it directly
Kindly, early, and to the person it concerns rather than around them.
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Own it, fix it, move forward
No hunt for who caused it. Repair the thing, learn the lesson, carry on.
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Default to the customer
When a call is genuinely close, take the option that serves them.
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Slow down to understand
Most bad solutions are well-built answers to the wrong question.
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Disagree openly, then commit fully
Argue hard before the decision. Row in the same direction after it.
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Curiosity is non-negotiable
Ask the second question. Then ask the third one, which is usually the useful one.
our commitments
What you can hold us to, every time and without reservation.
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You will always reach a person who can genuinely help
Not a queue and not a deflection. Someone who can act on what you called about.
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We will never overpromise to win your business
If we are not the right fit for what you need, we will tell you so during the conversation.
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We will tell you when we get something wrong
Before you find it yourself, and with what we are doing about it.
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Your success is the only measure that matters
If your operation is not better off, nothing else we could report counts for much.
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Your data is treated as sacred
It is yours. We protect it accordingly, and we do nothing with it you would not expect.
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We invest in your team’s confidence, not just your contract
Training, context and straight answers, for as long as your people need them.
where to find us
Etaprise Inc.
2010 El Camino Real #1139Santa Clara, CA 95050
United States
Registered as ETAPRISE INC., company number 7352695, Sussex, Delaware, USA.
The most important chapter of what we are building is still ahead.
Customers, curious organisations and future colleagues are all welcome to start the conversation.
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